Quotes of Advertiser

“ The problem they have is convincing advertisers it's a viable medium. I think that's a big hurdle. ”

- Tim Duncan

“ To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself? ”

- David Ogilvy

“ Apparently the highest compliment our culture grants artists nowadays is to be in an ad ideally naked and purring on the hood of a new car. I have adamantly and repeatedly refused this dubious honor,... While the court can't make me active in radio, I am asking it to make me radioactive to advertisers. ”

- Tom Waits

“ Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business. ”

- Bruce Barton

“ Let advertisers spend the same amount of money improving their product that they do on advertising, and they wouldn't have to advertise it. ”

- Will Rogers

“ If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. ”

- Will Rogers

“ Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. ”

- Jef I. Richards

“ The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed okay. The public is a poor also-ran. ”

- Samm Sinclair Baker

“ The role of the publisher… has changed from seller of a product to consumers, to gatherer of consumer for advertisers… The role of the reader changes from sovereign consumer to advertiser bait. ”

- Vincent P. Norris

“ I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it. ”

- John O’Toole

“ Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. ”

- David Ogilvy

“ Advertisers are the interpreters of our dreams — Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance… ”

- Elwyn Brooks White

“ To Mrs. Mufoosky, the commercials may seem as long as a whore's dream. But to the new advertiser who has spent 100 Gs for his first network commercial - he gets a new understanding of a split second. It's the fastest half minute of his lifetime. ”

- Morris Hite

“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”

- Morris Hite

“ It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic. ”

- Alexander Hamilton
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