“ Fear leads to self-doubt which is the worst enemy of creativity. ”
- David Ogilvy- Copy
- 455
“ A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service. ”
- David Ogilvy- Copy
- 235
“ To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself? ”
- David Ogilvy- Copy
- 2.9K
“ Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. ”
- David Ogilvy- Copy
- 2K
“ To advertisers: Do not compete with your agency in the creative area. Why keep a dog and bark yourself? ”
- David Ogilvy- Copy
- 640
“ I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach. ”
- David Ogilvy- Copy
- 1.7K
“ Rules are for the obedience of fools and the guidance of wise men. ”
- David Ogilvy- Copy
- 3.7K
“ A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service. ”
- David Ogilvy- Copy
- 1.6K
“ A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service. ”
- David Ogilvy- Copy
- 1.8K
“ I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach. ”
- David Ogilvy- Copy
- 1.4K
“ Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work. ”
- David Ogilvy- Copy
- 513
“ I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ”
- David Ogilvy- Copy
- 174
“ I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ”
- David Ogilvy- Copy
- 1.8K
“ Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapitulation… ”
- David Ogilvy- Copy
- 1.6K
“ Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ”
- David Ogilvy- Copy
- 1.1K
“ If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ”
- David Ogilvy- Copy
- 3.4K
“ Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ”
- David Ogilvy- Copy
- 3.8K
“ I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. ”
- David Ogilvy- Copy
- 1.5K
“ It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ”
- David Ogilvy- Copy
- 3.6K
“ I don't know the rules of grammar. If you're trying to persuade people to do something or buy something, it seems to me you should use their language. ”
- David Ogilvy- Copy
- 3.6K
“ The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. ”
- David Ogilvy- Copy
- 1.8K
“ A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service. ”
- David Ogilvy- Copy
- 1.1K
“ I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach. ”
- David Ogilvy- Copy
- 3.2K
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