“ In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them. ”
- John Wanamaker- Copy
- 2.3K
“ Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. ”
- John Wanamaker- Copy
- 1.1K
“ Courtesy is the one coin you can never have too much of or be stingy with. ”
- John Wanamaker- Copy
- 595
“ Half the money I spend on advertising is wasted; the trouble is I don't know which half. ”
- John Wanamaker- Copy
- 2.2K
“ Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. ”
- John Wanamaker- Copy
- 1.2K
“ Courtesy is the one coin you can never have too much of or be stingy with. ”
- John Wanamaker- Copy
- 2.5K
“ Half the money I spend on advertising is wasted; the trouble is I don't know which half. ”
- John Wanamaker- Copy
- 371
“ Half the money I spend on advertising is wasted; the trouble is I don't know which half. ”
- John Wanamaker- Copy
- 3.5K
“ Half the money I spend on advertising is wasted; the trouble is I don't know which half. ”
- John Wanamaker- Copy
- 133
“ Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. ”
- John Wanamaker- Copy
- 1.8K
“ Courtesies cannot be borrowed like snow shovels; you must have some of your own. ”
- John Wanamaker- Copy
- 1.9K
“ Courtesies cannot be borrowed like snow shovels; you must have some of your own. ”
- John Wanamaker- Copy
- 3.2K
“ Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. ”
- John Wanamaker- Copy
- 1.4K
“ Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. ”
- John Wanamaker- Copy
- 962
“ Half the money I spend on advertising is wasted; the trouble is I don't know which half. ”
- John Wanamaker- Copy
- 3.9K
“ I know half the money I spend on advertising is wasted, but I can never find out which half. ”
- John Wanamaker- Copy
- 207
“ Half the money I spend on advertising is wasted; the trouble is I don't know which half. ”
- John Wanamaker- Copy
- 847
“ I know half the money I spend on advertising is wasted, but I can never find out which half. ”
- John Wanamaker- Copy
- 1.8K
“ Courtesies cannot be borrowed like snow shovels; you must have some of your own. ”
- John Wanamaker- Copy
- 2.2K
“ Courtesy is the one coin you can never have too much of or be stingy with. ”
- John Wanamaker- Copy
- 1.7K
“ People who cannot find time for recreation are obliged sooner or later to find time for illness. ”
- John Wanamaker- Copy
- 3.7K
“ Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. ”
- John Wanamaker- Copy
- 2.7K
“ Half the money I spend on advertising is wasted; the trouble is I don't know which half. ”
- John Wanamaker- Copy
- 2.8K
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