Quotes of Copywriter

“ You must make the product interesting not just make the ad different. And that's what too many of the copywriters in America today don't yet understand. ”

- Rosser Reeves

“ I'm hardnosed about luck. I think it sucks. Yeah, if you spend seven years looking for a job as a copywriter, and then one day somebody gives you a job, you can say, "Gee, I was lucky I happened to go up there today." But dammit, I was going to go up there sooner or later in the next seventy years… If you're persistent in trying and doing and working, you almost make your own fortune. ”

- Jerry Della Femina
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